We're celebrating our THIRTY SECOND YEAR as our Nations official sports advertising, marketing and public relations firm. We've provided unparalleled services and products to our nation's communities for almost three decades, now. Looking back, it feels like eons have passed since we put out our first publication.

Since then, our time-proven concept has not changed much at all. Still, the methodology of sales and production provide a continuing challenge for us all, especially when employing the latest technology applicable to our industry.

Many of our veterans can recall back to the days of cut-and-paste and when we had to rubber cement product layouts for outside printers. Our seasoned distributors vividly recall being sent hundreds of miles from their homes, regardless of it being brutally hot, unbearably cold or being caught in a blinding snowstorm for one or more weeks to work an account.

Certainly, times have changed. But, fortunately, we have changed with them. No longer are the days of rubber cementing, they have been replaced by the latest in graphic software and high end computers, operated by a team of exceptionally creative graphic artists.

Outsourcing our printing, too, went out with the old. We now have our own high-speed, multi-color presses, which are operated by the most knowledgeable and efficient pressmen available.

Our sales philosophy has undergone a complete overhaul, replaced by a far more efficient and profitable method. Since our company has expanded nation-wide, we have been able to contract area distributors and account managers in every major city. Now, our outside representatives do not need to sell or maintain an account any farther from his or her base than he or she feels necessary. Also, e-mail, scanners, video conferencing, fax machines and overnight mail have all contributed to our successes in the most competitive areas.

Finally, no accomplishment would have been possible without the hard work and dedication of our outstanding management team working in unison with our talented and creative production department. Unfortunately, there is not enough room here to acknowledge them all. Their true acknowledgment comes to them in the form of the company's continued success; only they can genuinely understand and appreciate the results of their efforts.

In all, it has been a terrific ride. And from where I sit, I can say with confidence, THE BEST IS YET TO COME!

International Student Relations